Wednesday, August 15, 2018



2000 Washington Blvd.
Suite 2010B
Baltimore, Maryland 21230




Created specifically to provide a behind the scenes learning experience, this truly unique growth summit focuses on strategy with industry leaders who have mastered the art of storytelling. Leaders who have been invited to share them with you in an effort to add better value to your personal brand and the brands that entrust us to build and market theirs.

Celebrating brand education with teams and individuals regardless of their career path or the industry’s in which they are successful, is part of what makes this event different than other conference experiences. This much anticipated one-day summit brings together today’s professionals, creatives, and entrepreneurs in one place to collectively share stories of triumph, lessons in defeat, and the perspective gained from these life changing lessons.

Given early demand, we encourage all interested parties to save the date and act quickly in reserving their tickets. A networking brunch will be included in the day of education followed by an intimate meet and greet with our conference speakers. A ticket-only social, the ‘Warehouse Party at REV’, will be hosted that evening. The response has been incredibly positive, and we’re expecting this year’s event to sell out quickly. Join the men and women who represent professional leadership in Baltimore this August for an experience like no other, and take your brand to a whole new level.


OUTSPIRE was really different from any other conference that I’ve ever attended. It really brought together a dynamic group of individuals. There was so many unique events going on throughout the whole time...OUTSPIRE really re-energized me and allowed me to get back into the brand and keep the core values of our company true.
— Jason Hisley, Owner, Cake by Jason Hisley




Please note – additional speakers may be added to the agenda and
times are subject to change slightly.


Begin your OUTSPIRE 2018 journey prepared, engaged, and motivated!

We’ve produced an enjoyable one-day brand education summit that offers our OUTSPIRE 2018 experience ticket holders intimate access to speakers and leaders in their respected industries who have chosen our platform to share lessons in growing ‘brandwise’. Whether you’re building your own personal brand, introducing your team to the chemistry behind brand DNA, or want to add to an existing arsenal of skills warranting strategy success, OUTSPIRE 2018 | Brandwise will deliver the necessary tools to achieve your goals--bookending invaluable brand education with approachable events that are fun and fashionable?

What sets this experience apart from cookie-cutter summits is the fact that we’ve designed the OUTSPIRE 2018 experience specifically for you: recognized and respected peers in our community, our industry neighbors, students of branding, and those who do their best to balance play and work like champions.



9:00 AM



9:15 – 9:30 AM

Stephanie Bradshaw, Creative Director, STEPHANIE BRADSHAW



9:30 – 10:10 AM



"The Voice of the Client"
You’ve booked your client and now you want to know what happens between now and your final product? Take a ‘behind-the-scenes’ look at how we carry out branded events, and how really understanding your client and the process of building a relationship is indispensable for success in your business.




10:20 – 11:00 AM

André Vaseghi, André Bean Brand Architecture


"The Human Element"
A story is little less than a trick for sneaking a message into the fortified citadel of the human mind."  André Vaseghi takes us on a journey into the psychology behind brand identity, and the importance of the experience of meaning, where we explore how forecasting behavior and anticipating patterns are defined in brand ontology, and how recognizing a brand as a living-breathing entity bonds the brand with its consumer — allowing the story, message, or agenda, to be decoded as love.





11:00 AM - 12:10 PM

Get to know fellow OUTSPIRE 2018 summit attendees while enjoying delicious mid-morning fare at our professionals-only brunch. Engage with summit emeritus and recognized leaders in the industry while curating an incredibly valuable network. Seat reservations for our networking brunch are included in the OUTSPIRE 2018 summit ticket price.




12:20 - 1:00 PM

Michael Fuerstman, Co-Founder & Creative Director, Pendry Hotels


"Know Thyself"
Know Thyself is the motto and foundation for the Pendry brand ethos.  As Pendry Hotels continues to develop as a new brand under the Montage Hotels & Resorts umbrella, an awareness and consistency in identity has been at the forefront of their brand strategy.  Discover the guidelines and essentials needed to start a new brand, and see how Pendry is transforming standards for today’s seasoned traveler.



1:10 – 1:50 PM

Hilton Carter, Content Creator & Stylist


“Taking Your Social Media Brand to the Next Level"
What started out as Hilton Carter's personal Instagram account has blossomed into a fantastic example of how a brand’s visual imprint can influence its market footprint.  Capturing organic elements on a digital platform for his interior styling business has branched off into multiple business opportunities, and secured Hilton as a favorite among influencers. Hilton’s story of his social media transformation shares incredible insight into what it takes to thrive in a space where engagement + aesthetic are king.




2:00 – 2:40 PM

Jamie Campbell, Executive Producer, ShineCreative.tv
Drury Bynum, Director, ShineCreative.tv


"Three Silver Bullet Strategies for Branded Video"
Video has grown to become a familiar and popular avenue in which to win the affection of the consumer — especially now, with a new generation who’ve all but abandoned print media. Shine Creative has mastered storytelling with the specific intent of awakening all senses through sound, sight, and fitting cadence.  Shine has uncovered and will reveal three storytelling devices that will take your video to the next level—refining a storyteller’s message and giving your content an unexpected, memorable, an emotional edge.




2:40 - 3:05 PM



3:10 – 3:50 PM

Allison Nicolaidis, Chief Marketing Office of Global Tools & Storage, Stanley Black & Decker


"Reinvention of A Great American Brand"
After the fall of Sears, Craftsman tools — then registered under the failing company —tumbled with the department store giant.  Learn why Stanley Black & Decker decided to acquire the Craftsman brand, and how their strategy and commitment to revive this American household name has become a story, and a lesson, echoed throughout the industry.



4:00 - 4:40 PM

Ana Kornegay, Brand Director, Jack Daniels Craft & Luxury
Piper Goodspeed, Executive Director, Brand Lab - Conde Nast


"The Essence of the Entrepreneurial Spirit"
...what we’ve learned and heard along the way in producing events for entrepreneurs by “entrepreneurs”.

When Gentleman Jack and WIRED Brand Lab paired up to host Pitch Distilled, a multi-city live pitch competition- meets-cocktails party, Ana and Piper listened closely to what the competitors and guests had to say.  What they learned about their community and themselves as brand builders can be bottled into a few universal truths that you can apply no matter the size, scope, or age of your business.




4:50 – 5:00 PM

Stephanie Bradshaw, Creative Director, STEPHANIE BRADSHAW


I was totally inspired at OUTSPIRE! It was a great chance to think about my brand differently and implement changes that can take it to the next level.
— Abby Jiu, Abby Jiu Photography

5:00 – 6:00 PM

After a day of inspiring education, you will have an opportunity to meet and greet the speakers that took to the stage personally.  This intimate setting offers one-on-one time with some of the most sought-after professionals in their respective fields.


I had a wonderful experience at OUTSPIRE 2016! I left the summit feeling energized and ready to put into practice everything that I learned. It made me rethink my brand and the direction we are going in order to get to the next level. Incredibly thankful to have attended!
— Jessica Masi, Founder & Creative Director, Masi Events

6:00 – 9:00 PM

The most anticipated industry party of the summer! Hosted in partnership with our friends at REVOLUTION EVENT DESIGN & PRODUCTION, tickets to our Warehouse After Party are included for OUTSPIRE 2018 attendees, as well as, available for purchase separately. Mix, mingle, and celebrate with Baltimore's top influencers, brand experts, friends you bring with you, and like-minded pros you've wanted to meet. REVOLUTION's production space will be the backdrop for an event experience you won't want to miss!


I think everybody really thought independently about how they brand their company...If you’re not authentic, people call you out on it. They know what’s real...I think the ROI comes from being able to think differently.
— Sean Casserly, Director of Marketing, Four Seasons Hotel Baltimore